Level Up Series
AI Virtual Summit

Rob is a strategic marketing leader and AI advocate, helping businesses unlock practical, real-world value from emerging technology. As a Chief Strategy Officer, AI Advisor, and host of the Level Up Summit Series, Rob is passionate about making AI accessible—not just for tech giants, but for everyday businesses ready to evolve. With over two decades of experience driving brand growth and business transformation, he’s become a go-to voice for turning complexity into action.

Known for his clarity, wit, and straight-talking approach, Rob blends big-picture thinking with hands-on know-how. Whether he’s on stage, on screen, or one-on-one with a client, Rob’s mission is simple: help organizations confidently step into the future by using AI to work smarter, not harder.

Join us for a fast-paced, no-fluff session on how BC businesses can start using AI today to save time, boost productivity, stay ahead of the curve, and become future-proof powerhouses.

Rochelle Grayson is a serial entrepreneur and AI educator with 30+ years of experience. Founder of Mosaic Accelerator and Co-Founder of Circles of AI, she empowers leaders with AI and business strategies. A mentor to 150+ startups, former UBC AI instructor, and recognized among Canada’s Top 100 Most Powerful Women, Rochelle helps businesses leverage AI for growth and impact.

Explore how generative AI is reshaping modern business workflows- from optimizing hiring processes and igniting creative teams to enhancing data analysis and engineering performance. This session offers practical frameworks and actionable tactics you can put into practice today.

Andrew Hallberg, Co-Founder of HirelyAI and Lead Program Manager for AI & ML at Nike, specializes in generative AI. He develops AI-driven hiring solutions at HirelyAI and leads enterprise AI initiatives at Nike, integrating machine learning to drive efficiency and innovation. Combining leadership with hands-on expertise, he delivers AI solutions that transform business operations.

As AI reshapes industries, data is the new oil—and businesses must protect their people, brands, and IP. Learn essential policies and guardrails for responsible AI adoption.

Janet Johnson helps organizations navigate digital transformation and AI governance, with experience at Fortune 10 companies, startups, and tech leaders like AT&T and Apple. she teaches AI at Portland State University and founded the AI Governance Group to promote responsible AI adoption.

Sebastian will close out the day with a presentation that covers a diverse set of example AI automations that solve common workplace challenges, from an internal knowledge agent and CRM lead enrichment to intelligent email sorting and tone optimization. Participants will see real-world AI-automation applications that are directly achievable and deliver clear productivity gains.

Sebastian Chedal has a lifelong passion for AI and innovation. He started his first company in 1998 and has since founded and co-founded a total of four businesses. He is a polymath and a futurist whose comprehensive expertise spans more than 25 years in marketing, creative and technical ventures.